You can also SEO Anomaly monitor your website for internal linking issues or page errors, see which content is ranking highest in your industry, and analyze your competitors’ content. The most effective internal links are links to related content—with descriptive anchor text. Readers are more likely to click on them, and search engines will be able to decipher them easily too. Another under-appreciated on-page SEO best practice is internal linking. This refers to linking to other pieces of content on your site. For example, you’ll notice that many of our blog posts feature related articles in the “further reading” section.

Create user-friendly content

A high bounce rate often suggests that the content did not meet user intent or that the page had usability issues. Features like fluid grids and flexible layouts ensure your site adjusts to any screen size. Test your website on multiple devices using tools like Google Chrome’s Developer Tools.

• Just remember to avoid using the same anchor text all throughout your content, this is the same as keyword stuffing and it could lead to Google penalizing your website.
• Some rich snippet types are only available to pages that use this markup.
• By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results.
• If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start.
• If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings.

WHY ARE ON-PAGE SEO SERVICES IMPORTANT

Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for. A sitemap is a file containing a list of all pages on your site. Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers.

On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference. For SEO purposes, when we measure TF-IDF’s correlation with higher rankings, it performs only moderately better than individual keyword usage. In other words, generating a high TF-IDF score by itself generally isn’t enough to expect much of an SEO boost.

If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing. In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website.

Or use them as seed keywords and pop them into a keyword research tool. Which showed me all of that site’s broken external links at the time. For example, this post was targeting the keyword “how to get more traffic”. For example, when I published this post, I added a table of contents with “jump links” to each tip. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025. Featured snippets are short pieces of text carefully extracted by Google to provide a concise and direct answer to the user search.